Scripting

High-Quality Scripting Service through our proprietary technology platform for programming questionnaires to collect quantitative data across various media.

Forget about complex tools
Don’t let unmanageable requirements hold you back
Rely on our technological solutions to support the data collection phase of your research projects
We aim to be your trusted IT provider

Out-of-focus people crossing a zebra crossing

Opinion Panels

Direct access to global opinion panels with worldwide reach.

B2C Panels (Business to Consumer)
B2B Panels (Business to Business)
Healthcare Panels (Health Sector)

We partner with leading providers to deliver the best service and adapt to the specific requirements of each project.

National and International Samples
Support for projects involving multiple simultaneous suppliers

Laptop, mobile phone and headphones with microphone

Multi-Channel Support

CAWI (Computer Assisted Web Interviewing)
- Responsive, self-adaptive web links for both web and mobile devices
- Custom visual adaptation to client requirements
- Direct integration with opinion panels, QR code links, parameterized links, mailing services...
MAPI (Mobile Assisted Personal Interviewing)
- Mobile technology for online/offline data collection (Android/iOS)
- Service available via our proprietary CITRIC DATA app or custom client applications
CATI (Computer Assisted Telephone Interviewing)
- Web interface for managing and monitoring interviews
- No installation or additional infrastructure required

Visualization and Monitoring

View and manage real-time fieldwork tracking across all active data collection channels.

Advanced dashboard for real-time visualization, monitoring, and management of field quotas across all active channels
Quota management, screen outs, and response visualization by questionnaire variables
Automated download of field databases in EXCEL and SPSS formats
Automated report generation

Data Processing

Our team combines statistical tools and specialized software to maximize the value of your information.

Tabulation
Open-ended question coding
Custom statistical reports
Real-time system integration

Ad Hoc Projects

We tailor each project to your specific objectives.

Ad hoc solutions designed to meet the unique requirements of every project.
Custom integration with third-party systems via Web Service technology.
Consulting and design of Information Systems

Geopositioning of field interviews using predefined areas on a digital map interface

(Divide and conquer) Linking different levels of information through tree-connection techniques and sequential decision branches

Analysis of product and service pricing. Competitive benchmarking and consumer perception research to establish optimal market price levels

Optimally and personally manage the collection of consumption habits from a consumer panel using web and mobile technology

Election day voter surveys conducted at polling stations, with over 100,000 interviews per day and a network of more than 500 concurrent interviewers

Service experience evaluation conducted by mystery shoppers, identifying opportunities for improvement in service delivery and customer care

Wave-based management with variable timing for evaluating consumer behavior, brand health, competition, and campaigns. Timings can be quarterly, monthly, weekly, daily, or even intra-day

Collection and analysis of data on the same set of subjects or variables over an extended period of time, with the objective of identifying changes, trends, and behavioral patterns

Impact assessment of actions, campaigns, or strategic changes by comparing results before and after implementation

Successful cases at national and international levels in multi-country projects, with up to 16 countries running concurrently

Research on consumers exposed and not exposed to the brand or service. Includes current and potential consumers, as well as their behavior and interaction with the brand

OMNIBUS, DELPHI, CONJOINT, MAXDIFF, WORKFLOW...

Large-scale, multi-channel studies conducted over multiple years, featuring telematic integration between heterogeneous systems and support for more than 85,000 users with over 2 million accumulated responses

With over 25 years of experience implementing cutting-edge technologies focused on data collection, analysis, monitoring, and integration.

Our expertise covers a wide range of projects in market, academic, and sociological research, always dedicated to delivering innovative and strategic solutions that drive knowledge and informed decision-making.

As a result of our extensive experience and technical background, we have developed our own tools and technological solutions over the years to manage the entire information cycle—from data collection, monitoring, and visualization to processing and integration with other systems.

Proprietary Platform

Designed and developed to deliver open, high-quality, reliable, and trustworthy solutions, with full adaptability to meet any requirement

Speed, Quality, and Efficiency

Personalized support with fast, agile, and direct access to our expert support team. From technician to technician!

Tailored Solutions

We customize every programming, development, implementation, support, and analysis process to fit the specific needs and objectives of your project

Flexible Data Collection

We apply customized methodologies to obtain accurate data, dynamically adapting channels and resources to ensure the best quality/price ratio in the market

Trust, Transparency, and Approachability

We foster long-lasting relationships with our clients, built on trust, open communication, and continuous support, to deliver the highest standards of service quality and support

The Best Prices and Personalized Rates

Our mission and main goal is to offer valuable, personalized, high-quality, trustworthy, and competitive solutions to our clients, with an unbeatable quality/price ratio

SQUEEZE THE POTENTIAL OF YOUR DATA

Enhance Decision-Making

Specialized in the collection and analysis of data for market research, opinion, academic, and sociological studies

OUR SERVICES

Fully tailored to your needs.

Any framework is possible. Why not combine them if technology allows?

#Speed, #Quality, #Efficiency, #Trust, #Experience, #Service.

High-Quality Scripting Service through our proprietary technology platform for programming questionnaires to collect quantitative data across various media.

Direct access to global opinion panels with worldwide reach.

We partner with leading providers to deliver the best service and adapt to the specific requirements of each project.

View and manage real-time fieldwork tracking across all active data collection channels.

Our team combines statistical tools and specialized software to maximize the value of your information.

We tailor each project to your specific objectives.

NUESTRA EXPERIENCIA EN LOS PROYECTOS MÁS EXIGENTES

GPS Audits

Tree-Structured Auditing

Pricing Studies

Consumption Diaries

Exit Poll

Mystery Shopping

Tracking Studies

Longitudinal Studies

Pretest and Posttest Studies

Opinion Panel Studies

Audience and Brand Positioning Studies

Advanced Methodologies

AdHoc Studies

Our clients’ requirements drive us to become stronger every day

Our identity is defined by the highest standards, adaptability, and dedication to achieving the best results

ABOUT US

We are a team of highly specialized professionals

With over 25 years of experience implementing cutting-edge technologies focused on data collection, analysis, monitoring, and integration.

Our expertise covers a wide range of projects in market, academic, and sociological research, always dedicated to delivering innovative and strategic solutions that drive knowledge and informed decision-making.

As a result of our extensive experience and technical background, we have developed our own tools and technological solutions over the years to manage the entire information cycle—from data collection, monitoring, and visualization to processing and integration with other systems.

Always committed to providing direct, personalized, and top-quality service

Our greatest challenge and commitment is to grow alongside our clients, supporting them at every stage of their development, overcoming obstacles together, and achieving shared goals that foster lasting, trust-based relationships with meaningful impact

WHY CHOOSE US

Proprietary Platform

Speed, Quality, and Efficiency

Tailored Solutions

Flexible Data Collection

Trust, Transparency, and Approachability

The Best Prices and Personalized Rates

The success of our clients is our greatest motivation and commitment

It guides every action and decision we take to ensure results that exceed their expectations

GET IN TOUCH

We’ll be happy to help you and answer any questions you may have.

Let´s Talk. You’ll be pleasantly surprised!

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